Is your website text too complicated for your website visitors?

1. Is your website text too complicated for your website visitors?

Are you sure that your website visitors understand the text on your web pages? If your web pages are difficult to understand, you might not earn as much as you could with your website. The readability of your web pages influences your sales Many websites use technical language that is very difficult to understand for the average web surfer. In addition, some webmasters like long and complicated sentences. Long and complicated sentences are not a sign of professionalism. They just show that the author of the sentences doesn't care about the readers. The more complicated the text on your web pages, the more likely it is that a web surfer leaves your website. Web surfers are impatient people. If they have to labor to understand your web pages, web surfers will go away to find an easier site than yours. How to check the readability of your web pages There is an official standard that you can use to specify the readability of your web pages. The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate that the text is easier to read, and lower numbers mark harder-to-read texts. You can use IBP's Top 10 Optimizer to check the readability of your web pages. In addition to many other factors, IBP calculates both the Flesch Reading Ease Score and the Flesch-Kincaid Grade Level. A high Reading Easy Score means that a text is easy to understand. The Grade Level shows the number of years of education that are required to understand the text. Make sure that your web pages are easy to understand. Do not require too much work from your website visitors. Make it easy to understand your web pages, make it easy to navigate them, make it easy to buy on your website. The easier your website is to use, the more you will sell.

2. Search engine news of the week

Google releases a robots.txt generator "[Google's generator] is designed to give you an easy and interactive way to build a robots.txt file. It can be as simple as entering the files and directories you don't want crawled by any robots." Google uses massive amounts of data to combat fraud "Fraudsters know that clicking on a certain ad will create anomalies in the data that will trigger further investigation of their IP addresses, methods, or the targeting of a particular advertiser's ads. So they try to 'even out' the anomalies by creating more impressions to balance out the clicks, and other attempts to make the fraud seem more 'real.' But all this does is dig them in deeper, creating other anomalies." Will you be sued over your ad copy usage? "There are ads running on Google right now using the exact trademarked term. In fact, a substantial number of ads use various trademarked terms. From the people I talk to, the vast majority of them rely on Google to tell them which words they should not use. This case could set a dangerous precedent of advertiser suing advertiser and ignoring Google's trademark complaint process." Search engine newslets The IBP manual is now available in Spanish. Google Calendar outages anger users. Google's Asian homepages. Google still doesn't know where to place related searches. Google throws $1M at Comsenz to dominate Chinese market. Google ad viewership up 3 pct on comScore.

3. Articles of the week

Where do people go after visiting Wikipedia? "Wikipedia ranked as the 13th most visited website in the US last week, accounting for about 1 in every 200 US Internet visits. The website is hugely popular and with so much traffic going through the site, it is important to think about where all that traffic goes." Google: No kids allowed "Google's terms of service, while ignored by the vast majority of users, contain a pretty shocking clause: Under 18's are not permitted to use any of Google's Web properties. That's right, kids--no search, YouTube, Gmail, news, or images." Google's Gamble "Can fewer clicks on its search ads lead to more revenue for Google? That is the question investors, analysts, and the company itself are trying to answer."

4. Success stories

"Results took only a couple of weeks and sales continue to increase." "I have found IBP an important part of our web promotion strategy. Our focus is on customer service and I do not like to spend a great deal of time with web promotion. IBP has helped tremendously with this. Time has been saved AND improved results noted for all of our sites, particularly our main site. As a non-computer expert, it was surprisingly easy to use and apply. Results took only a couple of weeks and sales continue to increase. My company, Orman Institute for Active Wellness is sold on this software for the life of the company." Dr. David Orman, hghplus.net